Date: 4th and 5th January 2019

Timing: 9:00 AM – 5:00 PM (Including Coffee Breaks & Lunch)

Venue: Sheikh Zayed Road, The H Hotel Dubai, 2nd Floor

“Free valet Parking available”

Course Fee: AED 2750

Target Audience

Target audience of this course are managers of medical clinics, services, quality-assurance specialists from healthcare industry,front-line personnel involved with direct patient serving and professionals willing to upgrade their skills in fulfilling customer desire throughout customer journey in healthcare industry.

Course Outline

• Concept of Digital Transformation, Digital Health and data driven decisions in in today’s business
• Healthcare business entering the Blue Ocean zone
• Digitize your business model with Digital Business Canvas
• Myths and truths related to Digital Health
• Future of healthcare with Big Data, IoT and wearable devices.

Facilitator Profile

• The facilitator is a Marketing and e-commerce specialist.
• Doctor of Philosophy (PhD) in Economics (marketing & eCommerce).
• Has wide experience as assistant professor in various universities in Europe & UAE.
• Served as a Visiting Professor in France (Université Joseph Fourier,Grenoble) and Kazakhstan (Zhetysu State University named a member international research group on economics and management, gathering academics from 45 universities in 11 countries.
• Has many Publications in monographs and articles in scientific journals, both in English and French, focusing on digital communication, e-commerce & e-business, social media, IoT and wearable technology along with cyber security.